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Florentino Perez proposes exclusive member shirts for Real Madrid fans

Yahoo Sports • 1 min read • Latest: Jun 3, 2026, 8:00 AM

Last updated Jun 3, 2026

Florentino Perez proposes exclusive member shirts for Real Madrid fans

Summary

Florentino Perez has announced a new initiative for Real Madrid members, introducing a limited-edition shirt to be given annually. This proposal, part of his campaign ahead of the upcoming presidential election, would grant each member a unique jersey not available for public sale. Titled ‘La Socia,’ the initiative aims to celebrate Real Madrid's history through these exclusive designs, all of which will feature a special badge for members. Members will not incur any extra costs for the shirts, which could enhance the club's sense of community and belonging. The proposal is among the final promises from Perez's campaign as voting approaches this weekend.

Source Links

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By the Numbers

•Each club member will receive a limited-edition shirt annually.
•Shirts will be inspired by historic Real Madrid designs.
•No additional fee will be required for members to receive the shirts.
•Voting in the presidential election will occur this weekend.
•The initiative aims to promote pride in membership and club heritage.

Latest Updates

8:00 AMYahoo Sports — Florentino Perez unveils exclusive gift for every Real Madrid member

What they're saying

"
With the Real Madrid presidential election fast approaching, Florentino Perez has unveiled a new proposal aimed directly at the club’s members, introducing what could become one of the most distinct...
— Yahoo Sports

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