Florida ranks 12th among college football's most valuable programs
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 4:26 PM
Last updated Jul 28, 2026
Florida's college football program is ranked 12th in revenue and brand value among Power Four teams, according to an analysis by The Athletic. Despite recent struggles on the field, the Gators remain financially strong. The program is currently investing heavily in improving its facilities, with a $1.45 billion renovation of Ben Hill Griffin Stadium planned, marking it as the most expensive stadium overhaul in college football history. This investment coincides with the debut of new head coach Jon Sumrall, signifying the team's commitment to returning to its former prominence.
- •Florida ranks 12th in revenue and brand value among Power Four programs.
- •The Gators are undergoing a $1.45 billion stadium renovation.
- •Jon Sumrall is the new head coach for the Gators.
- •The investment signals Florida's commitment to restoring its historical prominence.
- 4:26 PMYahoo Sports — Where Florida ranks among college football's most valuable teams
"With college football continuing to evolve financially, here's how Florida's brand value compares to other Power Four programs.
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