Florida ranks 12th among college football's most valuable programs

Florida's college football program is ranked 12th in revenue and brand value among Power Four teams, according to an analysis by The Athletic. Despite recent struggles on the field, the Gators remain financially strong. The program is currently investing heavily in improving its facilities, with a $1.45 billion renovation of Ben Hill Griffin Stadium planned, marking it as the most expensive stadium overhaul in college football history. This investment coincides with the debut of new head coach Jon Sumrall, signifying the team's commitment to returning to its former prominence.

• 4:26 PMYahoo Sports — Where Florida ranks among college football's most valuable teams