League: NCAAF Sport: College Sports Country: United States Category: Trades

Florida State University partners with Kin Insurance for jersey branding

2 sources • 1 min read • Latest: Sep 4, 2026, 4:57 PM

Last updated Sep 4, 2026

Florida State University partners with Kin Insurance for jersey branding

Summary

Florida State University has reached a four-year agreement with Kin Insurance to serve as the official jersey sponsor for its football team and 17 additional sports programs. The sponsorship patch will debut on the football team's jerseys Monday when the Seminoles host the SMU Mustangs. Beyond football, the partnership covers sports including women's basketball, baseball, softball, and several track and field events. Men's basketball will maintain a separate jersey sponsorship agreement with ReliaQuest. The university athletic department stated the deal supports student-athlete opportunities and reflects shared commitments to Florida communities. Kin Insurance currently provides home and car insurance coverage across 14 states, with Florida serving as the company's primary market since it began operations in 2017.

Source Links

Yahoo Sports

By the Numbers

•Kin Insurance becomes the official jersey sponsor for Florida State football and 17 other sports.
•The sponsorship patch debuts on football jerseys Monday during the game against SMU.
•ReliaQuest retains the jersey sponsorship for the Florida State men's basketball program.
•The agreement includes teams such as baseball, softball, women's soccer, and volleyball.

Latest Updates

4:57 PMYahoo Sports — Florida State football jersey's to feature Kin Insurance patch
4:25 PMYahoo Sports — Kin Insurance to be jersey sponsor for FSU football, other sports

What they're saying

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Florida State football uniforms are getting a new look, with Kin Insurance announced as the new jersey patch sponsor for the program.
— Yahoo Sports