Ford's Baja program showcases toughness of Raptor trucks
Racer • 1 min read • Latest: Oct 30, 2026, 5:08 PM
Last updated Oct 30, 2026
Ford Racing has highlighted the toughness of its Raptor trucks through success at the Baja off-road races. The brand's Baja program recently scored double class wins in the stock categories for three consecutive years, reinforcing the 'Built Ford Tough' tagline. This performance showcases the vehicle's durability under extreme conditions. As the motorsports season progresses, Ford continues to emphasize its commitment to high-performance vehicles in competitive settings.
- •Ford's Baja program achieved double class wins for three years.
- •The Raptor has been promoted with the tagline 'Built Ford Tough'.
- •Baja races test the durability and performance of off-road trucks.
- •Ford aims to reinforce its brand through competitive motorsports.
- 5:08 PMRacer — Baja-bred: How Ford Racing is making its production Raptors even tougher
"Ford’s been using the tagline ‘Built Ford Tough’ to sell cars for years, but does it actually mean anything?Well, as the brand’s Baja program shows, yes it does. For three years in a row it has scored double class wins in the stock classes at the off-road crown jewel, and...
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