Former Good Good exec sues for $1M over controversial ad

Jeffrey Lefkovits, the former VP of brand and marketing for Good Good Golf, has filed a $1 million defamation lawsuit against Good Good and its ex-CEO Matt Kendrick. The lawsuit claims Kendrick falsely suggested that Lefkovits approved a controversial Callaway driver ad that included a scene where Good Good co-founder Garrett Clark shoved Alexis Miestowski. Lefkovits contends he only approved a parody script and was unaware of the scene's filming. Following the ad's release, Good Good lost partnerships with Callaway, PGA Tour, and Golf Channel, with significant impacts on its revenue. Lefkovits was terminated on August 26, shortly after the ad's backlash.

• 2:16 PMYahoo Sports — Fired Good Good Exec Sues for $1M, Denies Approving Controversial Ad