Formula 1 and Disney extend partnership to include Cars franchise
2 sources • 1 min read • Latest: Aug 16, 2026, 12:05 PM
Last updated Aug 16, 2026
Formula 1 and Disney have announced a continuation of their partnership, extending the 'Fuel the Magic' program through the 2028 season. The extension will introduce Pixar’s Cars franchise to Formula 1 events, starting with Lightning McQueen's participation at the Monza Grand Prix in September. This collaboration builds on past efforts to blend Disney storytelling with F1, including merchandise and immersive experiences, such as the recent Disney Live Entertainment performance in Las Vegas and a series of original content launches. Fans at the D23 convention are previewing new merchandise tied to the Cars expansion, which will fully roll out on August 27.
- •The 'Fuel the Magic' program is now extended through 2028.
- •Lightning McQueen will debut at the Monza Grand Prix this September.
- •New merchandise will launch on August 27 after previewing at D23.
- •Past collaborations include performances and custom merchandise in various locations.
- •Proceeds from a helmet auction benefit Make-A-Wish International.
- 12:05 PMYahoo Sports — Disney and F1 Extend Their Partnership Through 2028, and Lightning McQueen Finally Gets Grid Time
- 11:00 AMYahoo Sports — F1 Extends Disney Deal Through 2028, Bringing Lightning McQueen to Monza
"Disney and Formula 1 have decided to keep going steady, and this time Lightning McQueen is riding shotgun. The two companies announced Thursday night at D23: The Ultimate Disney Fan Event in Anaheim that their consumer products collaboration is extending through the 2028 season, a full additional year on top of the original agreement. The bigger change is who is joining the roster: Disney and Pixar's Cars is now officially part of the program, becoming only the second Disney franchise folded int
"Formula 1 and Disney are officially keeping their collaborative engines running. At D23: The Ultimate Disney Fan Event, the two entertainment giants announced a significant extension of their “Fuel the Magic” partnership, securing the program through the 2028 season. While…
Sources
External links- Yahoo SportsAug 16, 2026, 12:05 PMDisney and F1 Extend Their Partnership Through 2028, and Lightning McQueen Finally Gets Grid Time
Disney and Formula 1 have decided to keep going steady, and this time Lightning McQueen is riding shotgun. The two companies announced Thursday night at D23: The Ultimate Disney Fan Event in Anaheim that their consumer products collaboration is extending through the 2028 season, a full additional year on top of the original agreement. The bigger change is who is joining the roster: Disney and Pixar's Cars is now officially part of the program, becoming only the second Disney franchise folded int
- Yahoo SportsAug 14, 2026, 11:00 AMF1 Extends Disney Deal Through 2028, Bringing Lightning McQueen to Monza
Formula 1 and Disney are officially keeping their collaborative engines running. At D23: The Ultimate Disney Fan Event, the two entertainment giants announced a significant extension of their “Fuel the Magic” partnership, securing the program through the 2028 season. While…
Original reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days
F1•Oct 26, 2026, 11:35 AMFranco Colapinto responds to Jeremy Clarkson’s controversial comment about him
F1•Oct 26, 2026, 11:32 AMAntonelli delivers 'the race of a champion who isn't the champion yet'
F1•Oct 26, 2026, 10:40 AMWho slept worst last night: Lando Norris
MotorsportsF1•Oct 26, 2026, 9:11 AMHigh-speed downhill racing returns to Bainbridge's Jester Hill
F1•Oct 26, 2026, 8:05 AMGeorge Russell shrugs off F1 championship P2 fight after difficult US GP
F1•Oct 26, 2026, 6:57 AMThe two recurring issues that hampered Verstappen and Red Bull again at the US GP