Formula 1 and Disney extend partnership to include Cars franchise

Yahoo Sports1 min read • Latest: Aug 14, 2026, 11:00 AM

Last updated Aug 14, 2026

Formula 1 and Disney extend partnership to include Cars franchise
Summary

Formula 1 and Disney have announced a continuation of their partnership, extending the 'Fuel the Magic' program through the 2028 season. The extension will introduce Pixar’s Cars franchise to Formula 1 events, starting with Lightning McQueen's participation at the Monza Grand Prix in September. This collaboration builds on past efforts to blend Disney storytelling with F1, including merchandise and immersive experiences, such as the recent Disney Live Entertainment performance in Las Vegas and a series of original content launches. Fans at the D23 convention are previewing new merchandise tied to the Cars expansion, which will fully roll out on August 27.

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Market Watch
  • The 'Fuel the Magic' program is now extended through 2028.
  • Lightning McQueen will debut at the Monza Grand Prix this September.
  • New merchandise will launch on August 27 after previewing at D23.
  • Past collaborations include performances and custom merchandise in various locations.
  • Proceeds from a helmet auction benefit Make-A-Wish International.
Latest Updates
  • 11:00 AMYahoo SportsF1 Extends Disney Deal Through 2028, Bringing Lightning McQueen to Monza
What they're saying
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Formula 1 and Disney are officially keeping their collaborative engines running. At D23: The Ultimate Disney Fan Event, the two entertainment giants announced a significant extension of their “Fuel the Magic” partnership, securing the program through the 2028 season. While…

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