Formula 1 highlights 12 quirky collaborations in Monaco
Formula1.com • 1 min read • Latest: Jun 1, 2026, 2:54 PM
Last updated Jun 1, 2026

Formula 1 showcased 12 memorable collaborations at Monaco, highlighting unusual partnerships with brands like Jaguar, Red Bull, and LEGO. Notable examples include Jaguar's tie-in with the film Ocean’s Twelve, where a diamond went missing during the race, and Red Bull's Superman-themed car design in 2006, which led to a podium finish for David Coulthard. The event celebrated the creative intersections between Formula 1 and pop culture, demonstrating how these partnerships have contributed to the sport's appeal over the years. The feature is part of the build-up to the upcoming Monaco Grand Prix, where such collaborations often come to life.
- •F1 presents 12 unusual brand collaborations for Monaco.
- •Jaguar's partnership for Ocean's Twelve resulted in a missing diamond.
- •Red Bull's Superman-themed cars celebrated with a podium finish.
- •LEGO showcased life-sized, driveable cars at the Miami Grand Prix.
- •Red Bull also teamed up with Star Wars in 2005 for a special livery.
"There have been plenty of memorable and quirky partnerships over the years between Formula 1 and some unsuspecting brands – here are some of the best.
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