Formula 1 launches competition for grand prix experience at 2027 races

Formula 1 and PepsiCo have launched a new interactive challenge titled Match the Grid. Participants compete in a memory and speed-based game to earn a chance to win a travel package for a 2027 Formula 1 race. The prize includes round-trip airfare, hotel accommodations, and grandstand tickets for the winner and one guest. The initiative is hosted on the F1 Unlocked platform, which provides fans with access to curated content and VIP experiences. This campaign encourages engagement among the sport's followers during the current season. Registration for the digital competition is open to users of the F1 Unlocked service.