Formula 1 launches interactive game offering 2027 Grand Prix tickets

Formula 1 has introduced a new game called Higher or Lower, powered by AWS, which challenges fans to predict driver start reaction times. Participants analyze data from the 2026 British Grand Prix to determine whether specific drivers recorded faster or slower reaction times than their competitors. By participating in the game, fans are entered into a competition for a chance to win tickets to a 2027 Grand Prix race of their choosing. The launch arrives as the 2026 season heads to Monza for the Italian Grand Prix. Fans can access the competition via the F1 Unlocked platform, which provides member-exclusive content and additional benefits. The game intends to engage the audience with technical aspects of the sport, such as race starts and launch performance, while the current season prepares for the upcoming round at the historic Temple of Speed.