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Formula One embraces Texas culture at the United States Grand Prix

Yahoo Sports • 1 min read • Latest: Nov 2, 2026, 7:03 AM

Last updated Nov 2, 2026

Formula One embraces Texas culture at the United States Grand Prix

Summary

Formula One is currently showcasing a vibrant Texas spirit at the United States Grand Prix held at the Circuit of The Americas (COTA). The event has integrated Southern cultural elements, including the signature 'Haturday' where fans don cowboy hats. Drivers and teams engage in festive activities, creating a unique atmosphere complete with appearances from the Dallas Cowboys Cheerleaders and the University of Texas band. This weekend's events draw substantial interest, continuing to celebrate Texas's rich traditions amid the high-speed racing.

Source Links

Yahoo Sports

By the Numbers

•Drivers participate in 'Haturday' by wearing cowboy hats.
•The United States Grand Prix features Texas-themed celebrations.
•Dallas Cowboys Cheerleaders and the University of Texas band perform at the event.
•Fans engage in track invasions after the race for podium celebrations.
•Daniel Ricciardo's legacy is celebrated with special fan booths.

Latest Updates

7:03 AMYahoo Sports — COTA Culture: Where Formula 1 Meets the Spirit of Texas

What they're saying

"
Every year at the United States Grand Prix Formula One goes country, trading the helmets for cowboy hats and fully embracing the Southern culture.
— Yahoo Sports

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