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Frank Kelleher emphasizes Daytona's rich history ahead of Coke Zero 400

Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 9:30 AM

Last updated Aug 28, 2026

Frank Kelleher emphasizes Daytona's rich history ahead of Coke Zero 400

Summary

Frank Kelleher, in his fifth year as president of Daytona International Speedway, highlights the venue's storied legacy as it prepares for the Coke Zero Sugar 400 on August 29. Daytona is known for hosting significant NASCAR events, including the Daytona 500 and various endurance races. Kelleher embraces NASCAR's new points format that boosts consistency among drivers. Denny Hamlin leads this season with four wins and has a solid points advantage over Ryan Blaney. Fans are expected to attend the race in significant numbers, with increased interest in camping and grandstand seating.

Source Links

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By the Numbers

•Coke Zero Sugar 400 scheduled for August 29 at Daytona International Speedway.
•Kelleher values engaging fans with diverse racing events throughout the year.
•NASCAR's new points format encourages consistency among drivers.
•Denny Hamlin currently leads the season with 64 career wins.
•Attendance is expected to surpass previous years, indicating strong fan engagement.

Latest Updates

9:30 AMYahoo Sports — For Frank Kelleher, Daytona is more than a racetrack — it’s a calling

What they're saying

"
If family history is any indication, Frank Kelleher is just getting warmed up in his fifth year as president of Daytona International Speedway. The Kellehers have shown remarkable staying power. The family’s tire shop in Scranton, Pa., was founded in 1927 and has spanned three generations. There, Kelleher developed a passion for cars and racing, along with a work ethic he carries each day to ...
— Yahoo Sports

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