Fred Segal archives inaccurate sports predictions via Freezing Cold Takes

Fred Segal, the founder of the social media account Freezing Cold Takes, tracks inaccurate sports predictions and statements made by media personalities and fans. Operating since 2015, the platform highlights social media posts and commentary that aged poorly regarding team performances, coaching hires, and player success. Segal recently authored a book titled Freezing Cold Takes: College Football: An Incomplete History of the Game’s Most Inaccurate Statements and Predictions. The project focuses on college football because of the high volume of teams, players, and passionate reactions inherent to the sport. While the account often relies on user submissions and bookmarks, the book process required stricter criteria for selecting targets who were notable figures in the industry.

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