Fred Segal publishes Freezing Cold Takes: College Football
Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 12:00 PM
Last updated Aug 24, 2026

Fred Segal has released his second book, Freezing Cold Takes: College Football, which compiles numerous inaccurate predictions and opinions from sports pundits. Segal's project began from his frustration with commentators who failed to acknowledge their wrong predictions. The book draws on material from his popular social media channel, which highlights these misfires in sports commentary. Segal's research included reviewing old newspaper articles and discussing college football, a sport he passionately follows. He noted that social media dynamics have changed since he started his initiative in 2015, affecting the value of niche content today.
- •Fred Segal's new book highlights inaccurate sports predictions.
- •Freezing Cold Takes originated from a frustration with commentators.
- •Research included reading old articles and discussing college football.
- •Social media's influence on sports commentary has changed since 2015.
- •Segal's work has garnered significant attention among sports fans.
- 12:00 PMYahoo Sports — Why does college football generate so many Freezing Cold Takes?
"Fred Segal is no different than a lot of fans. When he was an attorney, he would consume sports takes just like anyone else: scrolling Twitter, watching ESPN, and listening to the radio. Mostly, he accepted the bold opinions and predictions for what they were — entertainment. But there was one thing that always got…
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