Genesis expands racing program with hypercar entry at Lone Star Le Mans
Yahoo Sports • 1 min read • Latest: Sep 9, 2026, 10:08 PM
Last updated Sep 9, 2026

Genesis is competing in the World Endurance Championship with its GMR-001 hypercar, participating in the Lone Star Le Mans in Austin. The manufacturer established Genesis Magma Racing to develop performance technology intended to influence future road vehicles. The racing program aims to increase global brand awareness for the automaker as it pursues growth in the performance streetcar market. Through the current season, the No. 17 entry has recorded championship points, and the team has maintained engine reliability across all events. Future plans for the Magma division remain in development, with the brand evaluating the viability of producing models such as the concept Magma GT.
- •Genesis competes in the World Endurance Championship with the GMR-001 hypercar.
- •The brand debuted its GMR-001 racer this season.
- •The No. 17 car finished in the points at the 6 Hours of Spa-Francorchamps.
- •Genesis is currently evaluating the production viability of the concept Magma GT.
- •The automaker reported a 10 percent sales increase in the United States over 2024.
- 10:08 PMYahoo Sports — Genesis Races Its Hypercar in Its Fastest-Growing Market
"The Korean luxury automaker takes on the Lone Star Le Mans in Austin, pursuing points as it seeks expansion into the performance streetcar market.
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