Georgia extends multimedia partnership with Learfield through 2042

The University of Georgia athletics has announced the extension of its partnership with Learfield until 2042. While financial terms remain undisclosed, Georgia described the new deal as one of the largest revenue-generating agreements in college athletics. This extension follows an initial 10-year, $152.5 million deal established in 2017, with Learfield playing a significant role in athlete marketing and sponsorship opportunities. Georgia's athletic director Josh Brooks emphasized the importance of this partnership in enhancing student-athlete branding and securing strategic partnerships for revenue growth.

• 12:33 PMYahoo Sports — Georgia's extended deal with Learfield 'one of largest' in college athletics