Georgia football places game highlight videos behind a monthly subscription paywall

The Georgia Bulldogs initiated a new policy regarding the distribution of cinematic game highlights following their 63-3 victory against Tennessee State last weekend. Fans attempting to view highlights via links shared on social media are now directed to a third-party website, Gloryglorygeorgia.com, which requires a $20 monthly subscription. This digital content strategy aims to generate funding for name, image and likeness opportunities for players. The shift in access has drawn criticism from followers accustomed to viewing such content for free on social media platforms in previous seasons. The university has not indicated whether this subscription model will be applied to all future contests, including the upcoming game against Western Kentucky on September 12th.

• 9:36 AMYahoo Sports — Georgia football controversially puts game highlights behind paywall