Giannis Antetokounmpo endorses IM8 as NBA's nutrition partner in Asia

Yahoo Sports • 1 min read • Latest: Oct 13, 2026, 8:54 AM

Last updated Oct 13, 2026

Giannis Antetokounmpo endorses IM8 as NBA's nutrition partner in Asia
Summary

IM8, a health and longevity brand co-founded by David Beckham, has secured a partnership with the NBA as its official nutrition partner in Australia and Southeast Asia. Giannis Antetokounmpo of the Miami Heat has endorsed the brand, bolstering its profile within the sports community. This alignment aims to enhance the nutritional support available to players in these regions. The partnership marks a significant step for IM8 in expanding its reach in the sports nutrition market.

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By the Numbers
  • •IM8 partners with NBA as official nutrition provider.
  • •Giannis Antetokounmpo endorses IM8.
  • •Partnership spans Australia and Southeast Asia.
  • •Established by David Beckham, IM8 targets sports nutrition.
  • •Focus on enhancing player health and wellness.
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  • 8:54 AMYahoo Sports — IM8, a premium health and longevity brand co-founded …
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