Gilbert Arenas criticizes Caitlin Clark's marketing approach in WNBA growth
Yahoo Sports • 1 min read • Latest: Oct 18, 2026, 1:45 PM
Last updated Oct 18, 2026

Former NBA player Gilbert Arenas expressed his criticism of Caitlin Clark and the WNBA's marketing strategies during a recent podcast episode. He pointed out the league's significant growth in recent years, largely attributed to Clark's impact. Arenas accused Clark of utilizing sexuality in her off-court strategies to attract attention, which he believes could spark debate within the WNBA community. His comments raise questions about the league's marketing direction and its reception among fans and players.
- •Gilbert Arenas criticized Caitlin Clark's marketing tactics on a podcast.
- •He claims Clark is using sexuality to enhance her marketability.
- •The WNBA has seen explosive growth in recent years, partly due to Clark.
- •Arenas' comments may spark debates within the WNBA community.
- 1:45 PMYahoo Sports — Gilbert Arenas says Caitlin Clark and WNBA are doing ‘something frowned upon’ to grow the league
"Former NBA star Gilbert Arenas hits out at Caitlin Clark and the WNBA’s unexpected marketing methods for the league. In the last three years or so, the WNBA has experienced explosive growth, and there are no two ways to look at it.
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