Gillette Stadium transitions to Boston Stadium for World Cup taping
Yahoo Sports • 1 min read • Latest: Jun 19, 2026, 10:17 PM
Last updated Jun 19, 2026
Gillette Stadium has undergone significant branding changes ahead of the 2026 World Cup, rebranding as Boston Stadium. This transition includes taping over thousands of logos belonging to the stadium sponsor. Each logo on seat decals in the 64,146-seat venue has been covered with blue tape to comply with FIFA regulations. The process reflects FIFA's strict policies regarding stadium branding during major tournaments, requiring complete removal of sponsor names on display.
- •Gillette Stadium renamed Boston Stadium for World Cup.
- •Thousands of logos covered with blue tape.
- •FIFA mandates removal of sponsor names during events.
- •Stadium capacity is 64,146 for the tournament.
- 10:17 PMYahoo Sports — Gillette Stadium's 2026 World Cup transition involved a lot of tape. Here's why
"Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of lower-bowl seat logos.
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