Golf's logoed hats trace history to a refrigerator salesman

Logoed hats have become a significant part of golf culture, with roots tracing back to Arnold Palmer's influence in the 1950s. Lou King, then with Amana Refrigeration, sparked a transformation in 1968 when he paid golfers like Julius Boros to wear logoed hats during tournaments. This marketing innovation has led to today's professional golfers commanding sponsorship deals worth seven figures for headwear. The evolution reflects changes in the sport's branding and the role of sponsorship in golfers' earnings.

• 4:03 PMYahoo Sports — Can't find a hat without a logo? Blame a refrigerator salesman