Good Good CEO addresses controversial ad amid fallout with Callaway

Good Good Golf CEO Matt Kendrick publicly responded to the controversy surrounding a promotional video for their co-branded driver with Callaway. Kendrick stated he did not see the ad prior to its release and confirmed that the company has parted ways with those responsible for it. He expressed disappointment over the situation, emphasizing that Good Good took responsibility for the ad's content. The controversy has attracted significant attention, with Kendrick suggesting potential legal action against Callaway. Kendrick also praised his previous relationship with Callaway and expressed hope for future collaborations with the PGA Tour, despite pulling out of the Good Good Championship and the cancellation of a related TV show on Golf Channel.

• 3:11 PMYahoo Sports — Good Good CEO Says He Didn’t See Controversial Ad Before it Aired