Good Good faces backlash over controversial advertisement featuring female golfer

Good Good, in partnership with Callaway, released a promotional video depicting a male golfer pushing a female golfer, Alexis Miestowski, to the ground while promoting a new driver. The video sparked significant criticism for seemingly endorsing violence against women. Following the backlash, both Good Good and Callaway took down the video. Good Good acknowledged its mistake in a public apology on social media, while the PGA Tour expressed its commitment to inclusivity and disapproved of the content. The controversy arises against the backdrop of growing female participation in golf, with women representing the highest proportion of golfers recorded in recent statistics.

• 11:31 PMYahoo Sports — Good Good is facing heavy backlash for female golfer being pushed down in driver advertisement