Good Good Golf faces fallout as Tour Championship begins

The Tour Championship at East Lake Golf Club highlights the ongoing fallout from the Good Good driver ad controversy. Key partners, including Callaway, PGA Tour, and Golf Channel, are managing damage control as major questions linger regarding their partnerships with Good Good. Following negative feedback, Callaway is investigating the ad’s creation and approval process while contemplating the future of its partnership. The status of the Good Good Championship, scheduled for November, is also uncertain, with the PGA Tour indicating that the situation remains fluid. Additionally, the Golf Channel postponed the premiere of 'Big Break x Good Good' due to the brand-related controversy.

• 3:22 PMYahoo Sports — Good Good Golf Fallout Is Talk of Tour Championship