Good Good Golf withdraws from PGA Tour sponsorship deal
7 sources • 1 min read • Latest: Aug 27, 2026, 9:00 PM
Last updated Aug 27, 2026
Good Good Golf has opted out of its sponsorship of a PGA Tour event in Austin, originally set for November. The company decided to cut ties with the $6 million deal following backlash from an advertisement featuring one of its founders. As a result, the golf tournament was to be called the Good Good Championship. Following this news, Callaway ended its agreements with Good Good effective immediately. The situation remains developing.
- •Good Good Golf will not sponsor the Austin event in November.
- •The event would have been titled the Good Good Championship.
- •The $6 million sponsorship is now cancelled amid backlash.
- •Callaway has severed its ties with Good Good effective immediately.
- •The situation is ongoing and subject to further developments.
- 9:44 PMESPN — Good Good out as PGA Tour event title sponsor
- 8:43 PMYahoo Sports — Good Good stepping away as title sponsor of fall PGA Tour event
- 8:39 PMYahoo Sports — Good Good to ‘step away’ from sponsoring PGA Tour fall event
- 8:27 PMYahoo Sports — Good Good withdraws as PGA Tour event sponsor in wake of advertisement backlash
- 7:59 PMYahoo Sports — Good Good Golf Pulls Out of PGA Tour Sponsorship
"The fallout from Good Good’s objectionable driver ad continued Thursday with Callaway severing ties with the golf YouTube brand, which also backed out as title sponsor of this fall's Good Good Championship.
"Just a few hours after Callaway discontinued its relationship with Good Good the YouTube influencers announced they would not sponsor a PGA Tour event this fall in Texas.
"The PGA Tour announced Good Good's decision to step away as sponsor of the event at place at Omni Barton Creek Resort on Nov. 12-15 in Austin, Texas.
Sources
External links- ESPNAug 27, 2026, 9:44 PMGood Good out as PGA Tour event title sponsor
Good Good Golf is stepping away from its sponsorship of a PGA Tour tournament in November.
- Yahoo SportsAug 27, 2026, 8:43 PMGood Good stepping away as title sponsor of fall PGA Tour event
The fallout from Good Good’s objectionable driver ad continued Thursday with Callaway severing ties with the golf YouTube brand, which also backed out as title sponsor of this fall's Good Good Championship.
- Yahoo SportsAug 27, 2026, 8:39 PMGood Good to ‘step away’ from sponsoring PGA Tour fall event
Just a few hours after Callaway discontinued its relationship with Good Good the YouTube influencers announced they would not sponsor a PGA Tour event this fall in Texas.
- Yahoo SportsAug 27, 2026, 8:27 PMGood Good withdraws as PGA Tour event sponsor in wake of advertisement backlash
The PGA Tour announced Good Good's decision to step away as sponsor of the event at place at Omni Barton Creek Resort on Nov. 12-15 in Austin, Texas.
- Yahoo SportsAug 27, 2026, 7:59 PMGood Good Golf Pulls Out of PGA Tour Sponsorship
The Austin event was to be called the Good Good Championship.
- Sky Sports—Good Good Golf withdraw from sponsoring PGA Tour event after controversial video
Good Good Golf has withdrawn from sponsoring a PGA Tour event this autumn following its controversial video promoting a new Callaway driver.
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