Sports News Report
League: PGA TourSport: GolfCountry: United StatesCategory: Transactions

Good Good Golf withdraws from PGA Tour sponsorship deal

8 sources • 2 min read • Latest: Aug 27, 2026, 10:00 PM

Last updated Aug 27, 2026

Good Good Golf withdraws from PGA Tour sponsorship deal
Summary

Good Good Golf has opted out of its sponsorship of a PGA Tour event in Austin, originally set for November. The company decided to cut ties with the $6 million deal following backlash from an advertisement featuring one of its founders. As a result, the golf tournament was to be called the Good Good Championship. Following this news, Callaway ended its agreements with Good Good effective immediately. The situation remains developing.

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By the Numbers
  • •Good Good Golf will not sponsor the Austin event in November.
  • •The event would have been titled the Good Good Championship.
  • •The $6 million sponsorship is now cancelled amid backlash.
  • •Callaway has severed its ties with Good Good effective immediately.
  • •The situation is ongoing and subject to further developments.
Latest Updates
  • 10:00 PMYahoo Sports — Good Good Golf’s bad bad week continues as they step away as PGA Tour event sponsor
  • 9:44 PMESPN — Good Good out as PGA Tour event title sponsor
  • 8:43 PMYahoo Sports — Good Good stepping away as title sponsor of fall PGA Tour event
  • 8:39 PMYahoo Sports — Good Good to ‘step away’ from sponsoring PGA Tour fall event
  • 8:27 PMYahoo Sports — Good Good withdraws as PGA Tour event sponsor in wake of advertisement backlash
  • 7:59 PMYahoo Sports — Good Good Golf Pulls Out of PGA Tour Sponsorship
What they're saying
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Earlier this week, PGA Tour CEO Brian Rolapp stated that the PGA was re-evaluating Good Good Golf’s sponsorship of its Austin, Texas, tour stop, which was set to begin in November. “It’s a bit of a fluid situation,” he told reporters while expressing his disappointment with the way the YouTube channel-turned-golf brand had handled the fallout…

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The fallout from Good Good’s objectionable driver ad continued Thursday with Callaway severing ties with the golf YouTube brand, which also backed out as title sponsor of this fall's Good Good Championship.

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Just a few hours after Callaway discontinued its relationship with Good Good the YouTube influencers announced they would not sponsor a PGA Tour event this fall in Texas.

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