Goodyear unveils tire redesign for NASCAR starting in 2027
Yahoo Sports • 1 min read • Latest: Jul 18, 2026, 12:59 AM
Last updated Jul 18, 2026
Goodyear Racing will introduce updated Eagle sidewall branding on its racing tires for the 2027 NASCAR season. The new design, featuring the recently introduced Goodyear and Eagle logos, represents a significant visual change for the sport. This announcement was made at North Wilkesboro Speedway, a historic location for Goodyear within NASCAR. The redesign maintains the performance standards of the tire while enhancing its appearance, aligning with Goodyear's 'Fast Is In Us' campaign. All competitors in NASCAR's Cup, O’Reilly Auto Parts, and Craftsman Truck Series will showcase the refreshed Eagle design in 2027.
- •Updated Goodyear Eagle tire design will debut in 2027 NASCAR season.
- •New sidewall branding reflects 45 years of Eagle performance heritage.
- •Announcement took place at North Wilkesboro Speedway.
- •Tire performance remains unchanged despite the visual update.
- •All NASCAR series will feature the redesigned tires.
- 12:59 AMYahoo Sports — Goodyear Is Giving NASCAR Tires a New Look Starting in 2027
"Goodyear has unveiled updated Eagle sidewall branding that will appear on NASCAR racing tires beginning with the 2027 season, giving the sport one of its most noticeable visual changes in years.
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