Google partners with Bayern Munich to enhance consumer AI engagement

Bayern Munich announced an expanded partnership with Google on August 20, becoming the club’s official 'Consumer AI Partner' while Google Pixel is named the official smartphone partner. Despite this, Google remains a Platinum Partner, not joining Bayern's primary partners. The tech company is reportedly paying over €10 million annually. Players are not required to switch from their iPhones to Google Pixels, maintaining their current device choices.

• 2:45 PMYahoo Sports — Inside Google’s new partnership with Bayern Munich