Grass court season crowned as Britain's top summer experience

Yahoo Sports1 min read • Latest: Jun 5, 2026, 8:26 AM

Last updated Jun 5, 2026

Grass court season crowned as Britain's top summer experience
Summary

HSBC and the LTA revealed that grass court tennis has been ranked as Britain's favorite summer experience, surpassing other cultural events like Glastonbury and Ascot. A survey reports that 61% of respondents prefer tennis for its heritage, atmosphere, and iconic venues. The HSBC Championships at Queen's start next week, and a free pop-up tennis court is now in Trafalgar Square, providing fans an opportunity to engage with the sport and players. The research also indicates a strong preference for live sporting events over digital experiences, with many planning to spend more on such activities in the coming year.

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Key Details
  • 61% of Brits favor grass court tennis over summer events
  • HSBC Championships at Queen's begin next week
  • Free pop-up tennis court open now in Trafalgar Square
  • 58% prefer real-world experiences over screen time
  • Fans spending an average of £154 a year on live sports
Latest Updates
  • 8:26 AMYahoo SportsForget Glastonbury! Britain's favourite summer experiences revealed
What they're saying
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To celebrate the summer season, HSBC and the LTA have unveiled a spectacular tennis court in the heart of London.

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