Greg Norman expresses sadness over LIV Golf decline amid investment challenges

Yahoo Sports1 min read • Latest: Aug 24, 2026, 4:49 PM

Last updated Aug 24, 2026

Greg Norman expresses sadness over LIV Golf decline amid investment challenges
Summary

Greg Norman has stated he feels 'gutted' by the downturn of LIV Golf following the withdrawal of the Saudi Arabia Public Investment Fund's financial backing, which amounted to over $5 billion. Norman, who previously served as the series' CEO until 2025, believes there is no long-term future for LIV Golf. Current CEO Scott O'Neil is pursuing new investment opportunities and aims to secure support from a majority of players. A prospective deal is reportedly contingent on player retention for upcoming seasons, with negotiations expected to conclude by 2030.

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By the Numbers
  • Greg Norman shared his disappointment over LIV Golf's decline.
  • Saudi Arabia's Public Investment Fund withdrew over $5 billion in backing.
  • Scott O'Neil is seeking a new lead investor for LIV Golf.
  • The new investment is dependent on player agreement to remain with the league.
  • Negotiations for a prospective deal are ongoing, targeting completion by 2030.
Latest Updates
  • 4:49 PMYahoo SportsGreg Norman ‘gutted’ by LIV Golf’s demise: ‘I would rather just see it end’
What they're saying
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Greg Norman previously held the position of LIV Golf CEO before he was replaced last year

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