Gucci becomes title sponsor for Alpine's F1 team starting in 2027
2 sources • 1 min read • Latest: May 27, 2026, 2:25 PM
Last updated May 27, 2026
Gucci, the renowned Italian fashion house, will join the Formula 1 grid as the title sponsor for the Alpine team beginning with the 2027 season. This announcement marks a significant partnership for Alpine, enhancing the team's branding and visibility within the sport. The move aligns with F1's growing appeal to luxury brands, reflecting a trend of high-profile sponsorships. Alpine aims to leverage Gucci's global recognition to bolster its presence in Formula 1, and further details about marketing strategies are expected as the partnership begins.
- •Gucci will sponsor Alpine's F1 team from the 2027 season.
- •This partnership emphasizes the connection between luxury brands and motorsport.
- •Alpine seeks to enhance its global presence through this collaboration.
- •Further marketing strategies will be revealed as the season approaches.
- 2:25 PMESPN F1 — Gucci joins F1 grid! Alpine reveal new title sponsor
- 12:34 PMAutosport — Gucci becomes title partner of Alpine F1 team for 2027
"The Alpine F1 will be known as Gucci Racing Alpine in 2027 after signing a landmark deal with the luxury brand. On Wednesday, Alpine announced Gucci would become its title partner in 2027, following the conclusion of the Enstone team's deal with current title sponsor BWT. As part of the deal, the brand says it's creating Gucci Racing, "a new business and experiential platform built around ...Keep reading
"Italian fashion house Gucci will be the title sponsor of Alpine's Formula team from the start from the 2027 season onwards.
Sources
External links- ESPN F1May 27, 2026, 2:25 PMGucci joins F1 grid! Alpine reveal new title sponsor
Italian fashion house Gucci will be the title sponsor of Alpine's Formula team from the start from the 2027 season onwards.
- AutosportMay 27, 2026, 12:34 PMGucci becomes title partner of Alpine F1 team for 2027
The Alpine F1 will be known as Gucci Racing Alpine in 2027 after signing a landmark deal with the luxury brand. On Wednesday, Alpine announced Gucci would become its title partner in 2027, following the conclusion of the Enstone team's deal with current title sponsor BWT. As part of the deal, the brand says it's creating Gucci Racing, "a new business and experiential platform built around ...Keep reading
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