Heat teams up with Rockstar Games for Grand Theft Auto VI promotion
ESPN NBA • 1 min read • Latest: Oct 2, 2026, 6:58 PM
Last updated Oct 2, 2026

The Miami Heat are collaborating with Rockstar Games to promote Grand Theft Auto VI, which is set to release on November 19. The promotional event will take place the night before the game launch. This partnership aims to create excitement around the video game and engage fans through a special lead-up event. With the game's highly anticipated debut, both organizations are looking to leverage the buzz surrounding the release.
- •Miami Heat partner with Rockstar Games for GTA VI promo
- •Event scheduled for November 18, prior to game release
- •GTA VI launches on November 19
- 7:46 PMESPN NBA — 🥵 Heat, Rockstar Games partner for Grand Theft Auto VI promo
"With Grand Theft Auto VI's long-awaited release date set for Nov. 19, the Heat are partnering with Rockstar Games to offer a topical lead-up event the night before.
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