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Heineken 0.0 launches campaign for Serena Williams fans ahead of US Open

Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 1:00 PM

Last updated Aug 3, 2026

Heineken 0.0 launches campaign for Serena Williams fans ahead of US Open

Summary

Heineken 0.0 introduced the Second Serve Tickets campaign, inviting Serena Williams fans to submit old US Open ticket stubs for a chance to win seats in the Heineken Suite at the 2026 US Open. Fans can upload photos of their ticket stubs along with personal memories for a chance to attend this year's tournament. Limited-edition cans inspired by Williams' US Open victories will be available at the tournament starting August 24. Heineken's promotion aims to celebrate fan memories and connection to Williams' career.

Source Links

Yahoo Sports

By the Numbers

•Heineken 0.0's promotion targets Serena Williams' fanbase.
•Winners will receive tickets for the 2026 US Open.
•Limited-edition cans will be sold at the US Open.
•Campaign entries require photo submissions and personal stories.
•The US Open begins on August 24 in New York.

Latest Updates

1:00 PMYahoo Sports — Heineken 0.0 Wants Serena Williams Fans to Dig Out Their Old Tickets for a Chance to Win US Open Seats

What they're saying

"
Heineken 0.0 is giving Serena Williams fans a chance to turn old US Open ticket stubs into new memories through a nationwide promotion ahead of this year’s tournament. The nonalcoholic beer brand announced Monday the launch of Second Serve Tickets, a campaign that invites fans to submit ticket stubs from any Serena Williams US Open […]
— Yahoo Sports

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