Heineken 0.0 launches campaign for Serena Williams fans ahead of US Open
Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 1:00 PM
Last updated Aug 3, 2026
Heineken 0.0 introduced the Second Serve Tickets campaign, inviting Serena Williams fans to submit old US Open ticket stubs for a chance to win seats in the Heineken Suite at the 2026 US Open. Fans can upload photos of their ticket stubs along with personal memories for a chance to attend this year's tournament. Limited-edition cans inspired by Williams' US Open victories will be available at the tournament starting August 24. Heineken's promotion aims to celebrate fan memories and connection to Williams' career.
- •Heineken 0.0's promotion targets Serena Williams' fanbase.
- •Winners will receive tickets for the 2026 US Open.
- •Limited-edition cans will be sold at the US Open.
- •Campaign entries require photo submissions and personal stories.
- •The US Open begins on August 24 in New York.
- 1:00 PMYahoo Sports — Heineken 0.0 Wants Serena Williams Fans to Dig Out Their Old Tickets for a Chance to Win US Open Seats
"Heineken 0.0 is giving Serena Williams fans a chance to turn old US Open ticket stubs into new memories through a nationwide promotion ahead of this year’s tournament. The nonalcoholic beer brand announced Monday the launch of Second Serve Tickets, a campaign that invites fans to submit ticket stubs from any Serena Williams US Open […]
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