Hellen Obiri features in On's new emotional running campaign

Hellen Obiri, the 2025 NYC Marathon champion, stars in On's latest campaign entitled 'Race for the Feeling.' This initiative marks a shift in On's marketing approach, focusing on the emotional aspects of running rather than purely performance metrics. The campaign highlights Obiri's daily training in Boulder, Colorado, framing her experience around her philosophy of racing by feeling rather than data. The visuals aim to create a personal connection with audiences and emphasize the euphoric sensations linked to running.

• 7:00 AMYahoo Sports — NYC Marathon Winner Hellen Obiri Stars in On’s New Campaign Aimed at Showcasing the ‘Emotional’ Side of Running