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Herbert Hainer discusses FC Bayern's global reach at fan event in Hong Kong

Yahoo Sports • 1 min read • Latest: Aug 6, 2026, 6:11 PM

Last updated Aug 6, 2026

Herbert Hainer discusses FC Bayern's global reach at fan event in Hong Kong

Summary

Herbert Hainer, president of FC Bayern, hosted a fan event in Hong Kong on August 6, celebrating the club's international connection with over 150 fans. The event featured FC Bayern Legends Giovane Élber and Roy Makaay, who engaged with supporters and promoted the club's 'Mia san mia' spirit. Hainer emphasized Bayern's commitment to maintaining close ties with fans worldwide, reflecting on the club's long-term strategy for global outreach. The event is part of the 'Audi Summer Tour', showcasing Bayern's presence in Asia.

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By the Numbers

•Herbert Hainer led a fan event in Hong Kong on August 6.
•Over 150 fans attended, representing diverse regions including China and Japan.
•FC Bayern showcased its trophies and held signing sessions with legends.
•Hainer highlighted Bayern's internationalisation strategy and fan relationship goals.
•Event is part of the ongoing 'Audi Summer Tour' in Asia.

Latest Updates

6:11 PMYahoo Sports — Herbert Hainer: 'Always setting sail for new shores together'

What they're saying

"
After an hour and a half – or, to put it another way, 90 minutes – Herbert Hainer ordered a Paulaner wheat beer. “We can treat ourselves to this now,” said the president, as he and his senior ...
— Yahoo Sports

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