Hitachi extends sponsorship with Team Penske through 2027
Yahoo Sports • 1 min read • Latest: Oct 23, 2026, 8:30 PM
Last updated Oct 23, 2026
Team Penske and Hitachi, Ltd. confirmed the continuation of their sponsorship relationship on October 20, ensuring Hitachi's logo remains on the front wings of the No. 2, No. 3, and No. 12 Chevrolet cars through 2027. The deal draws attention due to the shift in the division responsible for the sponsorship, with Hitachi Americas now handling it instead of Hitachi Astemo. This change follows Hitachi's recent decision to sell a significant stake of Astemo to Honda, potentially altering the sponsorship dynamics in the future. The partnership began in 2012 and has become integral to Penske's broader operations, particularly in digital engineering and fleet management, which have yielded substantial operational improvements.
- •Hitachi's logo will remain on Penske's three Chevrolets through 2027.
- •The sponsorship deal was confirmed on October 20, 2026.
- •Hitachi Americas is now handling the contract, shifting from Hitachi Astemo.
- •Astemo is set to become a Honda subsidiary, affecting future ties with Penske.
- •The partnership has achieved significant operational efficiencies in Penske's logistics business.
- 8:30 PMYahoo Sports — Hitachi Stays on Penske’s Front Wings. The Contract That Matters Is in the Truck Shop.
"Scott McLaughlin’s No. 3 Chevrolet at WeatherTech Raceway Laguna Seca, with Hitachi on the front-wing endplate. Photo: Team Penske Hitachi stays on Team Penske’s IndyCar front wings for 2027. The bigger story is which Hitachi is paying, and what it sells Penske off track. The post Hitachi Stays on Penske’s Front Wings. The Contract That Matters Is in the Truck Shop. appeared first on Backfire Racing.
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