Hot pink emerges as the standout color of the World Cup

The World Cup this summer features a prominent trend with the color hot pink, or 'electric fuchsia,' gaining attention on the pitch. Goalkeeper Dominik Livaković has become a focal point, showcasing the eye-catching shade as his team competes. As matches progress, this color has begun to symbolize the tournament, distinctively standing out amid traditional team colors. The ongoing embrace of this hue raises questions about its place in football culture and future events.

• 4:03 PMThe Guardian Sport — ‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup