Houston has edge over Austin in NHL expansion efforts

Yahoo Sports1 min read • Latest: Aug 10, 2026, 11:03 PM

Last updated Aug 10, 2026

Houston has edge over Austin in NHL expansion efforts
Summary

As the NHL expands its search for a 33rd franchise, Houston emerges as the frontrunner over Austin, Texas. Recent data reveals that Houston boasts a larger hockey audience and greater organized hockey presence, with more sanctioned teams and registered players than Austin. The Friedkin Group, potentially the new franchise owner, has signed an office lease in Austin for market evaluation while maintaining a primary base in Houston. NHL Commissioner Gary Bettman indicated in a recent meeting that both cities will be analyzed over the next several months, aiming for a possible team launch in the 2029-30 season.

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By the Numbers
  • Recent data shows Houston has a larger hockey audience than Austin.
  • Friedkin Group signed an office lease in Austin for NHL expansion evaluation.
  • Houston has three TAHA-sanctioned hockey organizations, Austin has one.
  • Bettman expects a decision on expansion by the 2029-30 season.
  • Houston is launching the inaugural season of the NAHL's Houston Bulls.
Latest Updates
  • 11:03 PMYahoo SportsTexas NHL expansion updates roll in, data shows Houston has advantage in hockey presence
What they're saying
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In the midst of an office lease having been signed in Austin, Texas as NHL expansion efforts continue, a new data set has shown that Houston does have the leg up in terms of hockey audience.

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