How kissing the bricks tradition began at Indianapolis Motor Speedway
Yahoo Sports • 1 min read • Latest: Jul 24, 2026, 7:05 PM
Last updated Jul 24, 2026
The tradition of kissing the bricks at the Indianapolis Motor Speedway originated with NASCAR driver Dale Jarrett after his victory at the 1996 Brickyard 400. During a successful season, Jarrett and crew chief Todd Parrott devised the celebration to honor the Yard of Bricks, the track's historic surface. After their win, the duo officially initiated this now-iconic ritual by kissing the bricks at the start-finish line. The tradition remained within NASCAR until Gil de Ferran introduced it to IndyCar after winning the 2003 Indy 500, further cementing its legacy at IMS. Today, this celebration is observed by winners of various events at the venue.
- •Dale Jarrett won the 1996 Brickyard 400.
- •Jarrett and Parrott created the kissing the bricks tradition.
- •The Yard of Bricks is a historic part of the track.
- •Gil de Ferran brought the tradition to IndyCar in 2003.
- •Winners today continue the ritual at IMS events.
- 7:05 PMYahoo Sports — How NASCAR started kissing the bricks tradition at IMS
"Most fans link kissing the bricks to the Indy 500. Here's how Dale Jarrett and NASCAR created one of IMS' most iconic traditions.
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