Husky Stadium to be renamed Columbia Bank Stadium as part of sponsorship deal
Yahoo Sports • 1 min read • Latest: Nov 12, 2026, 11:44 PM
Last updated Nov 12, 2026
The University of Washington and Columbia Bank are finalizing a naming rights deal to rename Husky Stadium to Columbia Bank Stadium, marking a historic agreement in college football. The 10-year deal is valued at $70 million and is pending approval from the Board of Regents. This arrangement follows the non-renewal of the previous naming rights deal with Alaska Airlines earlier this year. If approved, it is expected to generate over $100 million for UW Athletics from naming rights contracts alone.
- •Columbia Bank signs a $70 million naming rights deal.
- •Husky Stadium will be renamed to Columbia Bank Stadium.
- •The deal is pending Board of Regents approval.
- •Previous sponsor Alaska Airlines did not extend its contract.
- •Expected to generate over $100 million for UW Athletics.
- 11:44 PMYahoo Sports — Husky Stadium is getting a new name and sponsor from Columbia Bank
"The University of Washington (UW) and Columbia Bank are signing a naming rights deal to change Husky Stadium to Columbia Bank Stadium, according to the Seattle Times. The price point is the most expensive naming rights deal in college football history. Columbia Bank is spending $70 million over the next 10 years for the naming rights.
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