Hydration breaks generate significant ad revenue for Fox Sports during World Cup

Fox Sports stands to earn between $250 million and $600 million from advertisements during hydration breaks in the ongoing World Cup. Introduced this year, these breaks allow for additional advertising time, with costs for 30-second spots ranging from $200,000 to $750,000. Fox has leveraged the favorable North American time zones to drive viewership and revenue, with high-profile matches featuring teams like the U.S. drawing significant audiences. The company's approach contrasts with Telemundo, which opts for studio analysis instead of ads during these breaks.

• 9:50 PMYahoo Sports — Those World Cup “Hydration Breaks” Have Fox Rolling in Dough