Ian Machado Garry generates buzz ahead of UFC 330 title fight

Ian Machado Garry has gained significant fan attention leading up to his title fight at UFC 330 next weekend. His approach includes promoting himself as a "plant-based" fighter and sharing progressive views, which converses with various segments of the MMA fan base. Garry has been vocal about his beliefs, contrasting traditional fighter personas in the UFC. He needs to secure a victory against Islam Makhachev to solidify this branding effort. Additionally, discussions around Arman Tsarukyan's title shot eligibility continue, as he faces Mauricio Ruffy for a potential path to the Lightweight Championship.

• 6:01 PMYahoo Sports — Mailbag: Has Ian Machado Garry found a brilliant way to make MMA fans care about him headed into UFC 330?