ICC media rights tender on hold pending BCCI IPL decisions
Yahoo Sports • 1 min read • Latest: Sep 18, 2026, 6:07 AM
Last updated Sep 18, 2026
The ICC's media rights tender for 2028-31 is on hold as it awaits the BCCI's release of its IPL tender. Industry experts advocate for innovative streaming models similar to those used by Netflix and YouTube. The BCCI must determine its own rights structure before the ICC can proceed, as the IPL sets market pricing benchmarks. The last rights cycle saw significant revenue from internet rights, raising expectations for the upcoming tender process. Delays in the BCCI's appointment of a financial advisor have left industry executives concerned about missed opportunities in evolving digital revenue streams.
- •ICC's media rights tender cannot proceed without BCCI's IPL tender.
- •Industry calls for modular streaming models like those of Netflix and YouTube.
- •BCCI has not yet appointed a financial advisor for its IPL rights.
- •Previous IPL rights cycle had significant internet revenue surpassing TV rights.
- •There is pressure on BCCI to adapt to changing digital consumption trends.
- 6:07 AMYahoo Sports — ICC media rights on hold as world body waits for BCCI's IPL tender; industry pushes for Netflix & YouTube models - report
"The ICC has formed a media rights working group for 2028-31, but must wait for the BCCI's IPL tender as industry experts push for modular streaming models.
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