League: Olympics Sport: Olympics Country: Global Category: Trades

Ice Cube discusses BIG3 expansion plans and future partnerships

Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 12:00 PM

Last updated Jul 30, 2026

Ice Cube discusses BIG3 expansion plans and future partnerships

Summary

Ice Cube, co-founder of the BIG3 league, spoke about the league's growth ambitions during an interview, emphasizing plans for expansion beyond the current eight teams. The league has gained traction, featuring retired NBA stars and increasing viewership by 26% this year. Ice Cube noted the importance of strategic ownership and mentioned ongoing partnerships, including CBS and the Prostate Cancer Foundation, while expressing optimism for future developments. He indicated a goal of reaching 24 to 34 teams, contingent on securing new owners and maintaining viable agreements.

Source Links

Yahoo Sports

Key Details

•Ice Cube aims for more than 12 teams in future expansions.
•BIG3 has increased viewership by 26% this year.
•Current average attendance is around 8,000 fans per game.
•The league partnered with the Prostate Cancer Foundation for community outreach.
•CBS continues to broadcast BIG3 games, enhancing its media presence.

Latest Updates

12:00 PMYahoo Sports — Ice Cube Talks BIG3 Expansion Hopes, NBA Partnership And 2028 Olympics

What they're saying

"
Ice Cube, BIG3 co-founder, spoke exclusively about the league's growth. Ice Cube detailed the latest on expansion and outlook on any 2028 Olympics and NBA partnership
— Yahoo Sports

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