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Sport: College SportsCategory: Trades

Illinois secures $30M sponsorship deal with Busey Bank

Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 3:38 PM

Last updated Aug 13, 2026

Illinois secures $30M sponsorship deal with Busey Bank
Summary

The University of Illinois announced a five-year, $30 million sponsorship agreement with Busey Bank, starting July 1, 2026. This deal includes a jersey patch component under NCAA rules, allowing Busey Bank to feature prominently on athletic uniforms for various sports. Busey will pay $5 million annually and provide a one-time $5 million signing bonus. The agreement also stipulates exclusivity regarding competitors and includes provisions for player appearances and job opportunities. Additionally, Busey Bank receives advertising rights and tickets for Illinois sporting events.

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  • •Total value of the contract is $30 million over five years.
  • •Busey Bank becomes the official financial partner of the Fighting Illini.
  • •Includes jersey patches for multiple sports teams.
  • •Agreement permits specific advertising rights and player NIL opportunities.
  • •Busey to offer career placements for Illinois athletes.
Latest Updates
  • 3:38 PMYahoo Sports — Inside Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline
What they're saying
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The jersey patch deal is part of an overall $30 million sponsorship.

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