Indianapolis 500 extends milk partnership with American Dairy Association Indiana

A multi-year partnership between the Indianapolis Motor Speedway and the American Dairy Association Indiana was announced on November 5. The agreement ensures the continuation of the iconic tradition of presenting a bottle of milk to the Indianapolis 500 winner. This practice originated in 1936 with Louis Meyer, who requested buttermilk after his third victory. The tradition formalized in 1956, as drivers can now choose their milk type prior to the race, with whole milk being the most popular option. The partnership reaffirms the significance of this celebrated post-race ritual.

• 12:04 AMYahoo Sports — One Of The Great Traditions Of The Indianapolis 500 Will Continue