Infantino discusses FIFA's new commercial subsidiary proposal
Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 7:32 PM
Last updated Jul 29, 2026
FIFA President Gianni Infantino announced a proposal for a private subsidiary aimed at optimizing commercial benefits from the World Cup. During a video statement on July 29, he described the plan as an 'opportunity but not an obligation,' emphasizing its potential to capture previously untapped commercial value. The proposal, named FIFA Forward Enterprise, requires a democratic vote among FIFA's 211 member associations before proceeding. Infantino asserted that the initiative aims to enhance the financial support reaching various levels of the game, including grassroots developments. Fans, he argued, would ultimately gain from this initiative as it seeks to transform football in their regions.
- •Infantino stated the initiative offers new revenue opportunities.
- •The proposal needs approval from FIFA member associations.
- •FIFA Forward Enterprise aims to benefit grassroots football.
- •The announcement was made on July 29 in a video statement.
- •Infantino believes fans will gain from the initiative.
- 7:32 PMYahoo Sports — FIFA proposal 'an opportunity but not an obligation', says Infantino
"FIFA president Gianni Infantino said Wednesday that the proposed launch of a private subsidiary to expoit the commercial benefits of the World Cup was "an opportunity but not an obligation".It's part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation," Infantino said in a video released Wednesday evening.
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