Influencer conduct at US Open prompts USTA stadium signage changes

Disruptions from social media content creators at the USTA Billie Jean King National Tennis Center have led the organization to install new signage regarding spectator behavior. During a match between Naomi Osaka and Anastasia Zakharova, an umpire paused play to request quiet after influencers in a luxury suite caused a distraction. While the USTA confirmed that the individuals involved in that specific incident were not credentialed by the organization, it noted that it had approved nearly 100 creators for the tournament this year. Separately, the tournament revoked the credentials of two lifestyle influencers, Meg Radice and Audrey Jongens, after they improperly obtained access through a food vendor. The USTA now emphasizes tournament etiquette as it balances the presence of creators with the viewing experience of other attendees.

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