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Iowa explores advertising options for athletic uniforms

Yahoo Sports • 1 min read • Latest: Aug 7, 2026, 11:01 AM

Last updated Aug 7, 2026

Iowa explores advertising options for athletic uniforms

Summary

Iowa Director of Athletics Beth Goetz confirmed plans to investigate jersey advertising following a recent trend among universities. After Ohio State announced a partnership with JPMorganChase for its jerseys, Goetz expressed interest in similar opportunities that align with Iowa's values and brand. She highlighted Iowa's existing sponsorship with John Deere, which features its logo at Kinnick Stadium. Discussions are ongoing regarding whether a single sponsor will be selected for all sports or if each sport will have specific partnerships.

Source Links

Yahoo Sports

By the Numbers

•Ohio State partnered with JPMorganChase for jersey ads.
•Iowa is considering similar advertising opportunities.
•Beth Goetz emphasizes alignment with Iowa's values.
•John Deere's branding appears at Kinnick Stadium.
•The decision may involve sport-specific partnerships.

Latest Updates

11:01 AMYahoo Sports — Could Iowa put advertisements on uniforms? See Beth Goetz's answer

What they're saying

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In late July, Ohio State announced a partnership with JPMorganChase, making it a jersey patch partner. Could Iowa Athletics do something similar?
— Yahoo Sports

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