Iowa explores advertising options for athletic uniforms
Yahoo Sports • 1 min read • Latest: Aug 7, 2026, 11:01 AM
Last updated Aug 7, 2026
Iowa Director of Athletics Beth Goetz confirmed plans to investigate jersey advertising following a recent trend among universities. After Ohio State announced a partnership with JPMorganChase for its jerseys, Goetz expressed interest in similar opportunities that align with Iowa's values and brand. She highlighted Iowa's existing sponsorship with John Deere, which features its logo at Kinnick Stadium. Discussions are ongoing regarding whether a single sponsor will be selected for all sports or if each sport will have specific partnerships.
- •Ohio State partnered with JPMorganChase for jersey ads.
- •Iowa is considering similar advertising opportunities.
- •Beth Goetz emphasizes alignment with Iowa's values.
- •John Deere's branding appears at Kinnick Stadium.
- •The decision may involve sport-specific partnerships.
- 11:01 AMYahoo Sports — Could Iowa put advertisements on uniforms? See Beth Goetz's answer
"In late July, Ohio State announced a partnership with JPMorganChase, making it a jersey patch partner. Could Iowa Athletics do something similar?
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