Iowa State to sell beer, wine, and cocktails at games this fall
ESPN NCAAF • 1 min read • Latest: Jun 22, 2026, 4:48 PM
Last updated Jun 22, 2026
Iowa State University will begin selling alcohol at football and basketball games starting this autumn. Athletic director Jamie Pollard announced the decision to address financial pressures on the athletic department due to rising costs for university sports programs. Alcoholic beverages, including beer, wine, and prepackaged cocktails, will be available at Jack Trice Stadium and Hilton Coliseum. The additional revenue from alcohol sales will partially fund alcohol education, student wellness programs, and public safety enhancements. Increased staffing and technology will also be implemented to ensure safety at events.
- •Alcohol sales commence at Jack Trice Stadium and Hilton Coliseum this autumn.
- •Beer, wine, and prepackaged cocktails will be offered at games.
- •Increased costs have prompted the university to explore new revenue sources.
- •A portion of alcohol sales will support safety and wellness programs.
- •Additional safety measures will be introduced during events.
- 6:02 PMESPN NCAAF — Iowa St. to sell alcohol at football, hoops games
- 4:41 PMYahoo Sports — Iowa State will start selling alcohol at football and basketball games
"Iowa State will add alcohol sales to its concessions for football and basketball games, athletic director Jamie Pollard announced Monday.
"Beer, wine and prepackaged cocktails will be offered at games beginning this fall
Sources
External links- ESPN NCAAFJun 22, 2026, 6:02 PMIowa St. to sell alcohol at football, hoops games
Iowa State will add alcohol sales to its concessions for football and basketball games, athletic director Jamie Pollard announced Monday.
- Yahoo SportsJun 22, 2026, 4:41 PMIowa State will start selling alcohol at football and basketball games
Beer, wine and prepackaged cocktails will be offered at games beginning this fall
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