League: NHL Sport: Hockey Country: United States Category: Transactions

Islanders invite fans to design new third jersey for 2027-28 season

Yahoo Sports • 1 min read • Latest: Jul 10, 2026, 2:54 AM

Last updated Jul 10, 2026

Islanders invite fans to design new third jersey for 2027-28 season

Summary

The New York Islanders have launched a campaign inviting fans to participate in designing their next third jersey, planned for the 2027-28 season. This initiative has garnered significant attention, with 37,000 submissions reportedly received thus far. The move reflects a shift in the team's engagement approach, transforming previously criticized strategies into more interactive and light-hearted promotions. Fans can access a design template to create their ideal jersey, contributing to the team's branding process.

Source Links

Yahoo Sports

Key Details

•Islanders seek fan designs for the 2027-28 third jersey.
•Campaign has received 37,000 submissions to date.
•Initiative aims to spark interest and media coverage.
•Fans use a template to create their designs.
•Critics see this as a blend of satire and fan involvement.

Latest Updates

2:54 AMYahoo Sports — Islanders News: Design our jersey well or we’ll shoot this dog

What they're saying

"
It’s mid July, free agency has settled down…how do we get something on the radar? I got an idea and it’s only as fish-sticky as you make it… Islanders News In a move that would’ve invited infinite scorn during the Blog Box era, and now only invites…well, scorn but also satire and shrugs, the Islanders […]
— Yahoo Sports

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