J Batt outlines new vision for Kentucky athletics as AD

New Kentucky Athletic Director J Batt introduced his 'One More' philosophy during a panel discussion on June 15, 2026, aimed at increasing grassroots fan engagement. Batt’s strategy emphasizes mobilizing the fanbase to offset financial challenges in the SEC, particularly to enhance the NIL. With a history of success in both football and basketball from his time at Alabama, Batt seeks to elevate Kentucky sports across the board while committing to long-term visibility and connection with fans. His approach comes at a crucial time as Kentucky aims to recover from recent performance downturns.

• 10:30 AMYahoo Sports — J Batt’s first comments showcase what kind of AD he is going to be